Co-Founder & CCO
Co-founder and Chief Commercial Officer at BrokenRubik with 12+ years of experience in NetSuite consulting and e-commerce development. Specializes in helping businesses optimize their ERP operations and scale their online presence through strategic technology implementations.
22 articles published
Evaluate SuiteCommerce alternatives for B2B ordering. Compare costs, features, and integration approaches for NetSuite companies that need B2B portals without enterprise pricing.
Guide to paid media for ecommerce. Google Ads, Meta, TikTok, programmatic, budget allocation, ROAS benchmarks, and building a profitable strategy.
How to build a cloud integration strategy. Comparing iPaaS platforms, API management tools, and integration approaches for companies running NetSuite.
Guide to NetSuite SuiteAnalytics. Workbooks, datasets, pivot tables, SuiteAnalytics Connect, and how to build reports beyond saved searches.
Ecommerce marketing guide covering SEO, email, paid media, content strategy, and conversion tactics for NetSuite and SuiteCommerce stores.
The NetSuite administrator role explained. Daily responsibilities, required skills, salary expectations, certification, and career path.
Guide to NetSuite CRM. Features, lead-to-cash workflow, campaign management, case management, vs Salesforce, and when it is enough.
Best practices for faceted search in e-commerce. Filter design, UX patterns, SEO considerations, and implementation tips for product catalog navigation.
How ecommerce brands use Klaviyo to drive revenue. Setup guide covering flows, segmentation, SMS, pricing tiers, and Shopify/NetSuite integration.
BrokenRubik is now a Celigo Standard Partner. What this means for our iPaaS integration expertise and our clients using NetSuite.
How to set up two-factor authentication in NetSuite. Covers authenticator app setup, QR codes, recovery options, and 2FA enforcement for your organization.
An inside look at SuiteCommerce theme development from discovery to launch. Learn the process and best practices behind a successful project.
Real SuiteCommerce theme implementation stories from client projects. Learn what drives successful outcomes and how to avoid common design pitfalls.
Why SuiteCommerce theme customization is a smart investment. Explore the ROI, branding benefits, and competitive advantages of a tailored storefront.
Why SuiteCommerce theme development matters for your brand. How custom themes build identity, improve UX, and help drive store conversions.
Essential SuiteCommerce implementation best practices covering planning, development, testing, and launch strategies to maximize your ecommerce success.
How NetSuite MCP works — connect Claude, ChatGPT, or any LLM to your ERP. Setup, security, use cases, MCP Standard Tools SuiteApp, and what it means for NetSuite users.
See how Yello! empowers SuiteCommerce stores to scale with content. A native blog engine for publishing, SEO, and driving ecommerce conversions.
Why blogging is a must-have growth lever for B2B ecommerce stores on SuiteCommerce. Drive organic traffic, build trust, and boost long-term sales.
Learn 5 reasons why adding a blog to your NetSuite ecommerce store boosts organic traffic, improves SEO, and drives more conversions.
Master SuiteCommerce theme development with this guide. Learn design patterns, customization techniques, and best practices for your store.
NetSuite CRM is free with your ERP. Salesforce costs $75-$300/user. Feature-by-feature comparison with pricing — and when to run both together.