17 min read
Ecommerce Marketing: Strategies That Drive Revenue
Complete ecommerce marketing guide. SEO, email marketing, paid media, content strategy, UX optimization, and conversion tactics for NetSuite and SuiteCommerce stores.
EcommerceMarketing
Co-Founder & CCO
Co-founder and Chief Commercial Officer at BrokenRubik with 12+ years of experience in NetSuite consulting and e-commerce development. Specializes in helping businesses optimize their ERP operations and scale their online presence through strategic technology implementations.
Articles by Sebastian Correa
18 articles published
18 min read
NetSuite Administrator: Role, Skills & Career Guide
Everything you need to know about the NetSuite administrator role. Covers daily responsibilities, required skills, salary expectations, certification, and career path.
NetSuiteCareer
10 min read
NetSuite CRM: Module Guide & Features (2026)
Complete guide to NetSuite CRM software. Features, lead-to-cash workflow, campaign management, case management, CRM integration, vs Salesforce, and when NetSuite CRM is enough for your business.
NetSuiteCRM
9 min read
Faceted Search Best Practices for E-commerce (2026)
Best practices for faceted search in e-commerce. Filter design, UX patterns, SEO considerations, and implementation tips for product catalog navigation.
EcommerceUX
9 min read
Klaviyo Email Marketing: Complete Guide for Ecommerce (2026)
Complete guide to Klaviyo email marketing for ecommerce. Flows, segmentation, campaigns, SMS, integration with Shopify and NetSuite, pricing, and best practices.
EcommerceMarketing
2 min read
BrokenRubik Is Now a Celigo Standard Partner
We are excited to announce our promotion to Celigo Standard Partner — a milestone that reflects our growing expertise in iPaaS integrations and our commitment to delivering reliable, scalable solutions for our clients.
StrategyIntegrations
13 min read
NetSuite 2FA: Two-Factor Authentication Setup Guide
How to set up two-factor authentication in NetSuite. Covers authenticator app setup, QR codes, recovery options, and 2FA enforcement for your organization.
NetSuiteSecurity
5 min read
How a SuiteCommerce theme project comes to life
An inside look at SuiteCommerce theme development from discovery to launch. Learn the process and best practices behind a successful project.
ThemeSuiteCommerce
15 min read
SuiteCommerce theme stories: real client results
Real SuiteCommerce theme implementation stories from client projects. Learn what drives successful outcomes and how to avoid common design pitfalls.
SuiteCommerceTheme
5 min read
The business case for SuiteCommerce theme customization
Why SuiteCommerce theme customization is a smart investment. Explore the ROI, branding benefits, and competitive advantages of a tailored storefront.
SuiteCommerceStrategy
6 min read
SuiteCommerce Theme Development: Why It Matters
Why SuiteCommerce theme development is essential. Build brand identity, improve UX, and drive conversions.
SuiteCommerceTheme
5 min read
SuiteCommerce implementation best practices
Essential SuiteCommerce implementation best practices covering planning, development, testing, and launch strategies to maximize your ecommerce success.
SuiteCommerceNetSuite Integrations
5 min read
NetSuite introduces AI Connector Service
Explore NetSuite's new AI Connector Service. Learn how to integrate your own AI models with NetSuite ERP to automate workflows and improve decisions.
NetSuiteNetSuite Apps
4 min read
Yello!: Content-driven growth for SuiteCommerce
See how Yello! empowers SuiteCommerce stores to scale with content. A native blog engine for publishing, SEO, and driving ecommerce conversions.
StrategySuiteCommerce
5 min read
Content is still king: Why even B2B eCommerce needs a blog
Why blogging is a must-have growth lever for B2B ecommerce stores on SuiteCommerce. Drive organic traffic, build trust, and boost long-term sales.
StrategySuiteCommerce
4 min read
5 Reasons why your Netsuite eCommerce store needs a Blog
Learn 5 reasons why adding a blog to your NetSuite ecommerce store boosts organic traffic, improves SEO, and drives more conversions.
StrategySuiteCommerce
8 min read
Mastering SuiteCommerce themes for enhanced Ecommerce design
Master SuiteCommerce theme development with this guide. Learn design patterns, customization techniques, and best practices for your store.
SuiteCommerce
10 min read
NetSuite vs Salesforce CRM: Which Is Better? (2026)
NetSuite CRM vs Salesforce comparison. Compare features, pricing, integrations, and use cases to choose the right CRM and ERP platform for your company.
NetSuiteStrategy