A NetSuite B2B portal is a password-protected, self-service site where your wholesale customers log in, see their negotiated pricing, place orders, pay invoices, and track shipments — all synced with NetSuite in real time. It replaces the email chains, phone orders, and spreadsheets your sales team handles today.
Unlike a full B2C storefront, a B2B portal is built around how companies actually buy from each other: customer-specific price lists, net terms, PO numbers, approval chains, quick reorder by SKU, CSV uploads, and multiple ship-to addresses. The catalog is segmented so each customer only sees the products and pricing they are entitled to.
On NetSuite specifically, there are three common paths: SuiteCommerce (full ecommerce platform, B2C and B2B, $30K–$60K/yr in license plus implementation), Shopify B2B with middleware (consumer platform retrofitted with an iPaaS to sync NetSuite), and a dedicated B2B portal that connects directly to NetSuite via REST and SOAP without a middle layer. BrokenRubik's portal is the third path — purpose-built for B2B self-service, without the storefront features you would not use.
The same underlying platform also works as a NetSuite vendor portal or supplier portal, giving the other side of your supply chain visibility into purchase orders, invoice submission, and payment status. Same data model, different audience.