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Ecommerce SEO Services
Ecommerce SEO Services

Ecommerce SEO that moves revenue, not just rankings

Technical and content SEO for commerce brands on Shopify and SuiteCommerce, NetSuite's ecommerce platform. We optimize the storefronts we build — Core Web Vitals, crawlability, and the pages that actually convert.

Quick reply, from the team that lives in NetSuite.

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Oracle NetSuite

Technical SEO for commerce since 2017 · Shopify · SuiteCommerce · Core Web Vitals

View Our Work
The Problem

Traffic is not the goal. Revenue is. Most ecommerce SEO stalls on the technical foundation — or chases rankings that never convert.

Your product pages are not indexed

Faceted navigation, thin variants, and crawl-budget waste leave your money pages out of the index — so they never had a chance to rank.

Core Web Vitals are failing

A slow, shifting storefront drags down rankings and conversions at the same time. Theme bloat and render-blocking scripts are usually the culprit.

You rank, but the wrong pages do

Blog posts outrank your category pages, or you show for terms that never convert. Traffic looks fine; revenue does not move.

AI answers skip you entirely

AI Overviews and ChatGPT summarize your category and cite competitors. Without structured, extractable content, you are invisible where buyers now start.

SEO that ignores the platform underperforms. We fix the technical foundation at the code level, then target the queries that bring buyers — on Google and in AI answers.

Trusted by commerce brands running on NetSuite & Shopify

Tekton
DecksDirect
Clean Simple Eats
KLIM
ExpertVoice
FlowWall
Nearly Natural
Mosko Moto
509
Amatheon
Atlanta SuiteSolutions
BioBag
Bryghtside
CartridgesDirect
Contractors Direct
Curopet Care
Designer Wellness
DIY Home Center
DLG Brands
EAS
FoamIt
Hartmann & Forbes
IC Realtime
Intente
Kurz
Life Wear
Limebox
Master Building Products
Northern Pet Company
Objective
Oborne
OdeCloud
Podium1 Racing
Prekopolis
Prospect Fastener
Roots Management Group
Sacvin
Scirst
Stinger
United Motorsports
VersaPay
WeLink
Worlds Away
Tekton
DecksDirect
Clean Simple Eats
KLIM
ExpertVoice
FlowWall
Nearly Natural
Mosko Moto
509
Amatheon
Atlanta SuiteSolutions
BioBag
Bryghtside
CartridgesDirect
Contractors Direct
Curopet Care
Designer Wellness
DIY Home Center
DLG Brands
EAS
FoamIt
Hartmann & Forbes
IC Realtime
Intente
Kurz
Life Wear
Limebox
Master Building Products
Northern Pet Company
Objective
Oborne
OdeCloud
Podium1 Racing
Prekopolis
Prospect Fastener
Roots Management Group
Sacvin
Scirst
Stinger
United Motorsports
VersaPay
WeLink
Worlds Away
Why us for commerce SEO

The team that builds the store does the SEO

We optimize the sites we build

Most agencies hand you a list of fixes and leave you to find a developer. We do both — the audit and the implementation — because we build commerce storefronts every day.

Technical SEO for commerce platforms

Shopify, SuiteCommerce, and headless stores each have their own crawl, render, and indexing quirks. We know them because we develop on them, not just report on them.

Core Web Vitals & site speed

Slow product and category pages cost rankings and conversions. We fix render-blocking, layout shift, and load time at the template and code level.

Built for AI search, not just Google

Structured data, extractable answers, and citable content so your pages show up in AI Overviews and get cited by ChatGPT, Perplexity, and Gemini — where buyers increasingly start.

Ecommerce & B2B search intent

Product, category, and faceted pages for ecommerce; comparison, pricing, and use-case pages for B2B. We target the queries that bring buyers, not just traffic.

Measured in revenue, not vanity rankings

We wire up analytics so SEO ties to orders and pipeline — not a ranking screenshot. You see which pages earn revenue, and we double down there.

Audit, fixes, and content under one roof — by engineers who work in Shopify and SuiteCommerce every day.

Technical SEO audit
Core Web Vitals
Shopify SEO
SuiteCommerce SEO
B2B ecommerce SEO
AI search / GEO
On-page & content
Revenue measurement
Book an SEO audit

No commitment required

Ecommerce SEO Services

What we do

Technical SEO audit
01

Technical SEO audit

Crawlability, indexation, site architecture, render, and structured data — a prioritized fix list for your specific platform, not a generic checklist.

Talk to an integration developer
What we optimize

Every lever that moves commerce search

Technical, performance, on-page, catalog, B2B, AI search, content, and measurement — handled by the same team that builds the storefront.

Technical

  • Crawlability & indexation
  • Site architecture
  • Canonical & pagination
  • XML sitemaps & robots
  • Render & JS SEO

Performance

  • Core Web Vitals (LCP, INP, CLS)
  • Render-blocking removal
  • Image & font loading
  • Theme & script weight
  • Caching & CDN

On-page

  • Titles & meta
  • Heading structure
  • Internal linking
  • Keyword-to-page mapping
  • Content gaps

Ecommerce

  • Category page SEO
  • Product page SEO
  • Faceted navigation
  • Out-of-stock handling
  • Review & product schema

B2B

  • Comparison & "vs" pages
  • Pricing & cost pages
  • Use-case & industry pages
  • Bottom-funnel intent
  • Lead-gen content

AI search (GEO)

  • Structured data / JSON-LD
  • Extractable answer blocks
  • Entity & brand coverage
  • FAQ & how-to schema
  • AI Overview targeting

Content

  • Topic clusters & pillars
  • Buyer-intent briefs
  • On-brand copy
  • Refresh & de-cannibalization
  • Editorial calendar

Measurement

  • Analytics setup
  • Conversion & revenue tracking
  • Search Console insights
  • Rank & visibility tracking
  • Reporting that ties to orders
Industry Experience

SEO tuned to your vertical

We tailor keyword strategy and content to your catalog, buying process, and whether you sell B2B, B2C, or both.

Why it works

Build and SEO, together

When the people optimizing your store are the people who can change its code, the audit does not sit in a slide deck — it ships.

Get Started

Our approach

Build + SEO together
Ecommerce SEO performance and search visibility

AI search

Built in

Optimizing commerce sites since

2017

Platforms

Shopify · SuiteCommerce
About ecommerce SEO

Ecommerce SEO for Shopify, SuiteCommerce & B2B, explained

Ecommerce SEO is how an online store earns qualified traffic — and AI citations — for the queries that bring buyers. It is part technical (crawl, render, index, speed), part on-page (titles, structure, internal links), part catalog (category and product pages), and part content. The difference between SEO that works and SEO that stalls is almost always the technical foundation and whether anyone can actually implement the fixes.

On SuiteCommerce specifically? This page covers ecommerce SEO across platforms. For the deep, platform-specific playbook, read the SuiteCommerce SEO guide.

Crawl · render · speed · schema
Technical-first
We implement, not just advise
Build + SEO
Optimizing commerce stores
Since 2017
01

Technical SEO is the foundation

Before content or links matter, search engines have to crawl, render, index, and understand your store. Commerce sites fail here constantly: faceted navigation wastes crawl budget, variants create duplicate content, JavaScript hides products from the index, and slow Core Web Vitals drag down every page. Fix the foundation and everything else compounds; skip it and content underperforms.

We work at the template and code level because we build on these platforms. That includes a real Core Web Vitals pass — LCP, INP, and CLS — not just a report telling you the site is slow.

02

Shopify SEO and SuiteCommerce SEO

Every platform has its own SEO reality. Shopify handles the basics but limits URL control and risks duplicate content from collections and variants, and app bloat hurts speed. SuiteCommerce has its own SEO page generator, rendering model, and performance traps. Effective SEO means working inside each platform's constraints — which is a development job as much as a marketing one.

Because we develop on Shopify and SuiteCommerce, we fix the issues at the source. If you are weighing platforms, our SuiteCommerce vs Shopify guide lays out the trade-offs.

03

B2B ecommerce SEO is its own discipline

B2B buyers search differently. They compare options, research pricing, look for use cases, and read deeply before they ever fill a form. Winning B2B search means building comparison and "vs" pages, honest pricing and cost content, and industry and use-case pages — then giving them the technical and on-page foundation to rank.

This is where commerce SEO meets demand generation, and where most generic ecommerce SEO falls short. We map content to real buyer intent, not just search volume.

04

AI search: being citable, not just ranking

Buyers increasingly start in AI Overviews, ChatGPT, and Perplexity. Those tools build answers from structured, extractable, well-sourced content — and they cite some brands and skip others. Generative Engine Optimization (GEO) is the work of being the brand that gets cited: clean JSON-LD, direct answer blocks, FAQ and how-to schema, and clear entity coverage.

We bake AI search into every engagement, because ranking on Google and being cited by AI are now two halves of the same job.

05

Measured in revenue, not rankings

A ranking screenshot does not pay the bills. We set up analytics so SEO ties to orders and pipeline — which pages earn revenue, which queries convert, and where to reinvest. That feedback loop is what turns SEO from a cost into a channel, and it is how we decide what to build next.

Start with the strategy in our SEO content strategy, then talk to us about your store.

Further Reading
Featured Work

Commerce stores we've built and optimized

Storefronts, performance work, and integrations for brands running on NetSuite and Shopify.

Netsuite Shopify Integration·SCIRST·Utah, USA

B2B Order Management with AMP Tab

How BrokenRubik automated B2B order management for RST Brands by integrating AMP Tab with NetSuite, syncing customers, orders, and inventory in real time.

SuiteCommerce

Blog posting made easy for SuiteCommerce

A native SuiteCommerce blog system fully managed within NetSuite. Supports categories, tags, archiving, and deep configuration with no extra software required.

SuiteCommerce·CartridgesDirect·Melbourne, Australia

Cartridges Direct SuiteCommerce Store

SuiteCommerce development for Cartridges Direct in Australia: a 3-step cartridge finder tool that simplified product discovery across 10,000+ SKUs.

SuiteCommerce·DIY Home Center·Michigan, US

DeckMatch: Deck Fastener Selector for SuiteCommerce

Simplify deck plug and screw selection for DIY home improvement projects. Deckmatch helps home centers and DIYers find the right fasteners easily.

SuiteCommerce·Kenwood·California, USA

Kenwood: Draft orders in SuiteCommerce

Discover how BrokenRubik built a custom draft order system in SuiteCommerce, letting B2B reps manage parallel orders without cart limitations.

Netsuite Shopify Integration·Contractors direct·Connecticut, USA

From SuiteCommerce to Shopify: Strategic Migration

Contractors Direct migrated from SuiteCommerce Advanced to Shopify over seven months to recover SEO rankings, improve site speed, and modernize their store.

View All Case Studies
Process

How we work

A flywheel, not a one-off: audit, fix, content, measure, repeat.

  1. 1

    Technical & content audit

    We crawl the site, review Search Console and analytics, and map where traffic and revenue leak today. Duration: 1-2 weeks.

  2. 2

    Strategy & roadmap

    A prioritized roadmap — technical fixes, page targets, and content — scoped to your platform and your highest-intent keywords. Duration: 1 week.

  3. 3

    Implementation

    We do the work, not just recommend it: code and template fixes, on-page changes, schema, and content. Duration: ongoing.

  4. 4

    Measure & iterate

    We track rankings, AI visibility, and — most importantly — revenue per page, then reinvest in what works. Duration: monthly.

  5. 5

    Compound the gains

    SEO is a flywheel. As authority and coverage grow, we expand into adjacent clusters and keep the wins from eroding.

Related Services

Explore more solutions

Related guides

Go deeper on ecommerce SEO

Investment

What drives the cost of ecommerce SEO

We don't publish fixed prices because a realistic figure depends on your platform, catalog size, and whether you want a one-time audit or an ongoing program. After an audit, we provide a scoped proposal.

Factors that affect cost:

  • Platform (Shopify, SuiteCommerce, headless)
  • Catalog size and technical debt
  • One-time audit & fixes vs ongoing program
  • Depth of content and B2B intent coverage
  • Competitiveness of your keyword space

What's included:

  • Technical & content audit
  • Prioritized SEO roadmap
  • Implementation (code, on-page, schema)
  • Core Web Vitals work
  • AI search (GEO) optimization
  • Reporting tied to revenue

Not included: Third-party tooling (rank trackers, crawlers), paid media, and platform or app licensing are billed separately or paid to those vendors.

Get a scoped proposal

Ready to turn search into revenue?

Book a call. We'll audit your store, show you where traffic and revenue leak today, and outline what an SEO program would involve.

What happens next:

  1. 1We'll respond within 24 hours to schedule a call
  2. 2On the call, we'll review your store and search visibility
  3. 3If there's a fit, we'll provide a scoped proposal

No pressure. Just an honest look at your store's search performance and where the revenue is.

Tell us about your project

We respond within 24 hours.

FAQ

What brands ask about ecommerce SEO

01

What is ecommerce SEO?

+

Ecommerce SEO is the work of getting an online store to rank in search — and in AI answers — for the queries that bring buyers. It spans technical SEO (crawlability, indexation, site speed), on-page SEO (titles, structure, internal links), catalog SEO (category, product, and faceted pages), and content. The goal is qualified traffic that converts to orders, not rankings for their own sake.

02

How is Shopify SEO different from other platforms?

+

Shopify handles a lot of SEO basics well, but it has its own constraints: limited control over URL structure, duplicate-content risks from collections and variants, theme performance that affects Core Web Vitals, and app bloat that slows pages down. Effective Shopify SEO means working within those constraints at the theme and Liquid level — which is where development experience matters more than a generic checklist.

03

Do you do SuiteCommerce SEO?

+

Yes — SuiteCommerce SEO is a core part of what we do, because we build and optimize SuiteCommerce stores. SuiteCommerce has specific challenges around its SEO page generator, rendering, and site speed. We handle the technical setup, Core Web Vitals, and on-page work natively. See our SuiteCommerce SEO guide for the full picture.

04

What is technical SEO?

+

Technical SEO makes a site easy for search engines to crawl, render, index, and understand. For commerce that means clean site architecture, correct canonicals and pagination, fast Core Web Vitals, valid structured data, and controlled crawl budget so your money pages get indexed. It is the foundation — without it, content and links underperform.

05

Do you optimize for AI Overviews and ChatGPT?

+

Yes. AI search (Generative Engine Optimization) is now part of every engagement. We add structured data, write extractable answer blocks, and build entity coverage so your pages can be cited by Google AI Overviews, ChatGPT, Perplexity, and Gemini. As buyers increasingly start in AI tools, being citable matters as much as ranking.

06

Do you handle B2B ecommerce SEO?

+

Yes, and it is one of our strengths. B2B search intent looks different: comparison and "vs" pages, pricing and cost content, use-case and industry pages, and bottom-funnel queries that signal a buyer. We map content to where B2B buyers actually search, then build the technical and on-page foundation to rank for it.

07

How long does ecommerce SEO take to work?

+

Technical fixes (indexation, speed, structured data) can show impact within weeks. Ranking and revenue gains from content and authority typically build over three to six months and compound from there. SEO is a flywheel, not a switch — the early work is technical and on-page; the durable gains come from sustained content and authority.

08

How much do ecommerce SEO services cost?

+

There is no flat price — it depends on the size of your catalog, your platform, the state of the site today, and whether you want a one-time audit and fixes or an ongoing program. We do not publish fixed numbers because a realistic figure depends on scope. After a short audit, we provide a scoped proposal tied to specific outcomes.

Still have questions? We'd love to hear from you!

Talk to a NetSuite specialist
Get in Touch