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Oct 25–28SuiteWorld 2026 — Early bird ends Jul 31
Ecommerce Conversion Rate Optimization
Conversion Rate Optimization

Turn the traffic you have into more revenue

Ecommerce CRO for Shopify and SuiteCommerce brands — real analytics, experimentation, and the storefront changes we build ourselves. We optimize for orders, not vanity metrics.

Quick reply, from the team that lives in NetSuite.

Tell us about your project
Oracle NetSuite

Building & optimizing commerce stores since 2017 · Analytics · Experimentation · Core Web Vitals

View Our Work
The Problem

More traffic is the expensive way to grow. Converting the traffic you already have is the cheap one — if you can measure it.

Traffic is up, revenue is flat

You are paying for visitors who never convert. Without analytics tied to revenue, you cannot see where they leak — so the spend keeps growing and the orders do not.

You are flying blind

No funnel, no event tracking, no session replay. Decisions are opinions, and nobody can prove which change helped or hurt.

Carts and checkouts drop off

Buyers add to cart and vanish. The friction is real — slow pages, confusing checkout, missing trust — but you cannot see exactly where.

Recommendations never get built

A CRO agency hands you a deck of ideas, then you need a developer to build them. The momentum dies between the audit and the implementation.

You can’t optimize what you can’t see. We instrument the store, find where revenue leaks, and build the changes that fix it — then prove the impact.

Trusted by commerce brands on NetSuite & Shopify

Tekton
DecksDirect
Clean Simple Eats
KLIM
ExpertVoice
FlowWall
Nearly Natural
Mosko Moto
509
Amatheon
Atlanta SuiteSolutions
BioBag
Bryghtside
CartridgesDirect
Contractors Direct
Curopet Care
Designer Wellness
DIY Home Center
DLG Brands
EAS
FoamIt
Hartmann & Forbes
IC Realtime
Intente
Kurz
Life Wear
Limebox
Master Building Products
Northern Pet Company
Objective
Oborne
OdeCloud
Podium1 Racing
Prekopolis
Prospect Fastener
Roots Management Group
Sacvin
Scirst
Stinger
United Motorsports
VersaPay
WeLink
Worlds Away
Tekton
DecksDirect
Clean Simple Eats
KLIM
ExpertVoice
FlowWall
Nearly Natural
Mosko Moto
509
Amatheon
Atlanta SuiteSolutions
BioBag
Bryghtside
CartridgesDirect
Contractors Direct
Curopet Care
Designer Wellness
DIY Home Center
DLG Brands
EAS
FoamIt
Hartmann & Forbes
IC Realtime
Intente
Kurz
Life Wear
Limebox
Master Building Products
Northern Pet Company
Objective
Oborne
OdeCloud
Podium1 Racing
Prekopolis
Prospect Fastener
Roots Management Group
Sacvin
Scirst
Stinger
United Motorsports
VersaPay
WeLink
Worlds Away
Why us for CRO

Analytics, experiments, and the build — one team

Analytics that actually track revenue

Most stores cannot tell you which changes made money. We set up product analytics (PostHog, GA4) and event tracking so every test ties to orders — not vanity metrics.

Experiments, not guesses

We form hypotheses from real data and session replays, then A/B test them. Wins ship; losses teach. No redesigns based on opinion.

We build the changes we recommend

A CRO audit is worthless if nobody implements it. We design and build the storefront changes ourselves — on Shopify or SuiteCommerce — and measure the result.

Speed is conversion

Slow pages quietly kill conversion. Core Web Vitals work is part of CRO, not a separate project — and we do it at the code and template level.

Whole-funnel, including B2B

From landing to checkout to reorder — including B2B flows like quotes, account pricing, and net terms. We optimize the journey, not just the button color.

Session replay & behavior

We watch how real buyers actually use the store — where they hesitate, rage-click, and drop — so the fixes target real friction, not assumptions.

Tie every change to revenue, and have the same team build it — on Shopify or SuiteCommerce.

Analytics setup (PostHog/GA4)
CRO audit & research
A/B testing
Session replay
Checkout optimization
Core Web Vitals
B2B funnel CRO
Revenue reporting
Book a CRO audit

No commitment required

Conversion Optimization Services

What we do

Analytics & tracking setup
01

Analytics & tracking setup

Product analytics (PostHog, GA4), event tracking, funnels, and revenue attribution — so every change is measurable. The foundation CRO can’t work without.

Talk to an integration developer
What we optimize

Every lever that moves conversion

Analytics, research, experimentation, storefront, performance, and B2B funnels — handled by the same team that builds the store.

Analytics

  • PostHog / GA4 setup
  • Event & funnel tracking
  • Revenue attribution
  • Dashboards & reporting
  • Data quality & bot filtering

Research

  • Funnel analysis
  • Session replay
  • Heatmaps & scrollmaps
  • Surveys & feedback
  • Hypothesis backlog

Experimentation

  • A/B & multivariate tests
  • Feature flags
  • Statistical significance
  • Test roadmap
  • Win/loss documentation

Storefront

  • PDP & PLP
  • Cart & checkout
  • Navigation & search
  • Trust & social proof
  • Mobile UX

Performance

  • Core Web Vitals
  • Page speed
  • Render & script weight
  • Image optimization
  • Speed-to-conversion

B2B

  • Quote-to-order
  • Account pricing
  • Reorder flows
  • Net terms & approvals
  • Portal usability
Industry Experience

CRO tuned to your vertical

We optimize for how your buyers actually shop — considered B2B purchases, impulse DTC checkouts, or both.

Why it works

Measured, then built

When the team running your experiments can also change the store’s code, the winning test ships the same week — instead of waiting in a backlog.

Get Started

We optimize for

Revenue, not clicks
Conversion analytics dashboard for an ecommerce store

Every test

Tied to orders

Optimizing commerce stores since

2017

Platforms

Shopify · SuiteCommerce
About ecommerce CRO

Ecommerce conversion rate optimization, explained

Conversion rate optimization turns the traffic you already pay for into more orders. For ecommerce it is a loop: instrument the store with analytics, research where buyers drop off, form hypotheses, test them, and build the winners. The reason most CRO stalls is not a lack of ideas — it is broken analytics and no one to implement the fixes. We solve both.

Need more qualified traffic first? CRO multiplies the traffic you have. To grow the top of the funnel, pair it with ecommerce SEO.

Every test maps to orders
Revenue-tied
One team, no handoff
Measure + build
Optimizing commerce stores
Since 2017
01

It starts with analytics, not opinions

You cannot optimize what you cannot measure. The first job is clean instrumentation — product analytics, event and funnel tracking, and revenue attribution — so every change can be judged on orders, not vanity metrics. We use tools like PostHog and GA4, and we make sure the data is trustworthy (bots filtered, events consistent) before drawing a single conclusion.

With that foundation, session replay and heatmaps show where real buyers hesitate and drop — turning guesswork into a ranked list of things to fix.

02

Experiments beat redesigns

A full redesign is one giant, unmeasured bet. CRO is a series of small, measured ones: form a hypothesis, A/B test it, keep it if it wins, learn from it if it loses. The compounding effect of many validated wins beats a redesign that may or may not have helped — and you get proof of what actually moved revenue.

We run the statistics properly, so a "win" is a real win and not noise.

03

Speed and UX are conversion levers

Slow pages quietly kill conversion, and Core Web Vitals affect both rankings and revenue. We treat performance as part of CRO and fix it at the template and code level. The same goes for storefront and checkout UX — clearer navigation, trust signals, and a faster path to purchase all move the number.

Because we build on the platform, these changes ship instead of sitting in a deck. See our performance work for the speed side.

04

B2B conversion is different

Business buyers convert through quotes, account pricing, reorders, and net terms — flows that often live in an ERP like NetSuite. Optimizing B2B conversion means making those flows fast and clear, not just polishing a DTC checkout. It is where most commerce CRO stops, and where our ERP and commerce experience pays off.

If your B2B runs on NetSuite, this ties into our B2B portal work.

05

CRO and the rest of the funnel

CRO is most powerful alongside the work that feeds and frames it: SEO brings qualified traffic, branding and design build trust, and performance keeps it fast. We can run CRO on its own, or as the measurement layer across all of it — so growth is something you can prove, not just hope for.

Further Reading
Featured Work

Commerce stores we've built and optimized

Storefronts, performance work, and integrations for brands running on NetSuite and Shopify.

Netsuite Shopify Integration·SCIRST·Utah, USA

B2B Order Management with AMP Tab

How BrokenRubik automated B2B order management for RST Brands by integrating AMP Tab with NetSuite, syncing customers, orders, and inventory in real time.

SuiteCommerce

Blog posting made easy for SuiteCommerce

A native SuiteCommerce blog system fully managed within NetSuite. Supports categories, tags, archiving, and deep configuration with no extra software required.

SuiteCommerce·CartridgesDirect·Melbourne, Australia

Cartridges Direct SuiteCommerce Store

SuiteCommerce development for Cartridges Direct in Australia: a 3-step cartridge finder tool that simplified product discovery across 10,000+ SKUs.

SuiteCommerce·DIY Home Center·Michigan, US

DeckMatch: Deck Fastener Selector for SuiteCommerce

Simplify deck plug and screw selection for DIY home improvement projects. Deckmatch helps home centers and DIYers find the right fasteners easily.

SuiteCommerce·Kenwood·California, USA

Kenwood: Draft orders in SuiteCommerce

Discover how BrokenRubik built a custom draft order system in SuiteCommerce, letting B2B reps manage parallel orders without cart limitations.

Netsuite Shopify Integration·Contractors direct·Connecticut, USA

From SuiteCommerce to Shopify: Strategic Migration

Contractors Direct migrated from SuiteCommerce Advanced to Shopify over seven months to recover SEO rankings, improve site speed, and modernize their store.

View All Case Studies
Process

How we work

A flywheel: measure, research, test, build, repeat.

  1. 1

    Instrument & measure

    We set up analytics, event tracking, and session replay so we can see exactly how the store performs and where it leaks. Duration: 1-2 weeks.

  2. 2

    Research & prioritize

    Funnel analysis, replays, and heatmaps become a hypothesis backlog ranked by impact and effort. Duration: 1-2 weeks.

  3. 3

    Test & build

    We design and build experiments on your storefront, run them to significance, and ship the winners. Duration: ongoing.

  4. 4

    Measure revenue impact

    Every test ties back to orders and revenue — not vanity metrics — so you know what actually moved the number. Duration: monthly.

  5. 5

    Compound the wins

    CRO is a flywheel: each win funds the next test. We keep the program running so conversion improves quarter over quarter.

Related Services

Explore more solutions

Related guides

Go deeper on conversion & analytics

Investment

What drives the cost of CRO

We don't publish fixed prices because a realistic figure depends on your traffic, platform, and whether you want a one-time audit or an ongoing program. After an audit, we provide a scoped proposal.

Factors that affect cost:

  • One-time audit vs ongoing program
  • Analytics maturity today
  • Platform (Shopify, SuiteCommerce)
  • Build capacity needed for experiments
  • B2B funnel complexity

What's included:

  • Analytics & tracking setup
  • CRO audit & research
  • Experiment design & build
  • Core Web Vitals work
  • Revenue-tied reporting
  • Win/loss documentation

Not included: Analytics and testing tooling subscriptions, paid media, and platform or app licensing are billed separately or paid to those vendors.

Get a scoped proposal

Ready to convert more of the traffic you have?

Book a call. We'll audit your store and analytics, show you where revenue leaks, and outline a CRO program tied to orders.

What happens next:

  1. 1We'll respond within 24 hours to schedule a call
  2. 2On the call, we'll review your store, funnel, and analytics
  3. 3If there's a fit, we'll provide a scoped proposal

No pressure. Just an honest look at where your store loses revenue and how to win it back.

Tell us about your project

We respond within 24 hours.

FAQ

What brands ask about ecommerce CRO

01

What is conversion rate optimization (CRO)?

+

Conversion rate optimization is the practice of increasing the share of visitors who take a desired action — buy, sign up, request a quote — by improving the experience based on data. For ecommerce, that means analytics, research (funnels, session replay, heatmaps), experiments (A/B tests), and the storefront and checkout changes that lift revenue. Done right, CRO makes the traffic you already have worth more.

02

How is CRO different from just redesigning the site?

+

A redesign is one big bet based on opinion; CRO is a series of measured bets based on data. Instead of guessing, we instrument the store, find where buyers actually drop off, form hypotheses, and test them — keeping the wins and discarding the losses. You get compounding gains and proof of what worked, rather than a new look that may or may not convert better.

03

Do you set up analytics, or do I need that already?

+

We set it up — and it is usually step one. Most stores cannot tie changes to revenue because their analytics are incomplete or noisy. We implement product analytics (PostHog, GA4), event and funnel tracking, and clean reporting so every experiment is measurable. If you already have solid tracking, we audit and build on it.

04

Do you actually build the changes, or just recommend them?

+

We build them. The biggest reason CRO programs stall is that recommendations never get implemented. Because we develop on Shopify and SuiteCommerce, we design and build the storefront and checkout changes ourselves, run the experiment, and measure the result — no waiting on a separate dev team.

05

Does site speed affect conversion?

+

Yes, significantly. Slow pages increase bounce and abandonment, and Core Web Vitals affect both rankings and conversion. We treat performance as part of CRO, not a separate project, and fix it at the template and code level rather than bolting on another app.

06

Can you optimize B2B ecommerce conversion?

+

Yes. B2B conversion is its own discipline — quote-to-order, account pricing, reorder, net terms, and approval flows, often backed by an ERP like NetSuite. We optimize the full B2B journey, not just a DTC checkout, which is where most commerce CRO falls short.

07

How much do CRO services cost?

+

It depends on scope — a one-time analytics setup and audit is different from an ongoing experimentation program with build capacity. We do not publish fixed prices because a realistic figure depends on your traffic, platform, and goals. After a short audit, we provide a scoped proposal tied to expected impact.

Still have questions? We'd love to hear from you!

Talk to a NetSuite specialist
Get in Touch