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Oct 25–28SuiteWorld 2026 — Early bird ends Jul 31
Ecommerce Branding & Storefront Design
Ecommerce Branding & Design

Branding that ships, not just sits in a deck

Brand identity, design systems, and storefront design for B2B and DTC brands — designed by our team and built straight into your SuiteCommerce or Shopify store.

Quick reply, from the team that lives in NetSuite.

Tell us about your project
Oracle NetSuite

Designing & building commerce stores since 2017 · SuiteCommerce · Shopify · B2B & DTC

View Our Work
The Problem

A brand is only real once it ships. Most ecommerce branding dies in the gap between the designer and the developer.

The brand dies in handoff

A designer makes something beautiful, a developer builds something else, and the live store looks nothing like the mockup. The gap between design and build eats your brand.

Your store looks like a template

A stock theme makes you look like every other store. Without a real brand identity, nothing tells a buyer why you — and price becomes the only differentiator.

Nothing is consistent

The store, the emails, the deck, and the packaging all feel like different companies. No design system means every new asset reinvents the brand from scratch.

Pretty but slow

Heavy imagery and a bloated theme make the brand look good and load badly — costing you Core Web Vitals, rankings, and conversions at the same time.

Design and build belong together. When the same team designs the brand and builds the store, the live site matches the vision — and still loads fast.

Trusted by commerce brands on SuiteCommerce & Shopify

Tekton
DecksDirect
Clean Simple Eats
KLIM
ExpertVoice
FlowWall
Nearly Natural
Mosko Moto
509
Amatheon
Atlanta SuiteSolutions
BioBag
Bryghtside
CartridgesDirect
Contractors Direct
Curopet Care
Designer Wellness
DIY Home Center
DLG Brands
EAS
FoamIt
Hartmann & Forbes
IC Realtime
Intente
Kurz
Life Wear
Limebox
Master Building Products
Northern Pet Company
Objective
Oborne
OdeCloud
Podium1 Racing
Prekopolis
Prospect Fastener
Roots Management Group
Sacvin
Scirst
Stinger
United Motorsports
VersaPay
WeLink
Worlds Away
Tekton
DecksDirect
Clean Simple Eats
KLIM
ExpertVoice
FlowWall
Nearly Natural
Mosko Moto
509
Amatheon
Atlanta SuiteSolutions
BioBag
Bryghtside
CartridgesDirect
Contractors Direct
Curopet Care
Designer Wellness
DIY Home Center
DLG Brands
EAS
FoamIt
Hartmann & Forbes
IC Realtime
Intente
Kurz
Life Wear
Limebox
Master Building Products
Northern Pet Company
Objective
Oborne
OdeCloud
Podium1 Racing
Prekopolis
Prospect Fastener
Roots Management Group
Sacvin
Scirst
Stinger
United Motorsports
VersaPay
WeLink
Worlds Away
Why us for commerce branding

Design and development, one team

Brand and build, under one roof

Most agencies hand you a brand guideline PDF and walk away. We design the brand and build it into your live store — so nothing gets lost between the designer and the developer.

Designed for the storefront, not a slide

Our designers work with the people who build SuiteCommerce and Shopify themes. The brand is designed to ship — real components, real pages, real performance.

A design system, not just a logo

Color, type, components, and patterns documented as a reusable system — so your store, emails, and assets stay consistent as you grow and as new people touch the brand.

B2B and DTC, both

A wholesale portal and a DTC storefront need different design languages. We design for trust and clarity in B2B, and for conversion and story in DTC — often for the same brand.

Beautiful and fast

A gorgeous storefront that fails Core Web Vitals loses rankings and sales. We design within performance budgets so the brand looks great and the page still loads fast.

In-house design team

Our designers are part of the team, not a subcontracted handoff. They sit with the engineers who implement the work, so the brand you approve is the brand you launch.

Brand identity, a real design system, and a storefront that ships — without the agency-to-developer handoff.

Brand identity
Design systems
Storefront design
B2B & DTC design
UI/UX design
SuiteCommerce themes
Shopify themes
Rebrand & replatform
Book a design call

No commitment required

Branding & Design Services

What we do

Brand identity
01

Brand identity

Logo, color, typography, voice, and visual language — a brand identity built to work in a storefront, not just on a moodboard.

Talk to an integration developer
What we design

From identity to live storefront

Brand identity, design systems, storefront and B2B design, UI/UX, and the assets around them — designed to ship and stay consistent.

Brand identity

  • Logo & marks
  • Color palette
  • Typography
  • Brand voice
  • Iconography & imagery

Design system

  • Design tokens
  • Component library
  • Layout & spacing
  • Usage guidelines
  • Figma source files

Storefront design

  • Homepage
  • Category & PLP
  • Product & PDP
  • Cart & checkout
  • Content & landing pages

B2B design

  • Wholesale portal
  • Account dashboards
  • Quote & reorder flows
  • Pricing & catalog views
  • Trust & clarity patterns

UI/UX

  • User flows
  • Wireframes
  • Interaction design
  • Conversion patterns
  • Accessibility (WCAG)

Assets

  • Email templates
  • Banners & campaigns
  • Social & ad creative
  • Packaging direction
  • Pitch & sales decks
Industry Experience

Design tuned to your market

We design for how your buyers actually shop — whether that's a considered B2B purchase or an impulse DTC checkout.

Why it works

The mockup is the store

When the designers and the engineers are the same team, the brand you approve in Figma is the brand that launches — pixel for pixel, within performance budgets.

Get Started

Our model

Design + build together
Brand design system applied to an ecommerce storefront

Brand handoff gap

Eliminated

Designing commerce stores since

2017

Platforms

SuiteCommerce · Shopify
About ecommerce branding

Ecommerce branding and storefront design, explained

Ecommerce branding is the identity that makes a store recognizable and trusted — and the system that keeps it consistent everywhere a buyer meets you. For commerce, branding is not a logo on a moodboard; it is how the homepage, category, product, and checkout pages look and feel, how the emails read, and whether it all holds together. The hard part is getting the brand off the slide and onto the live store without losing it in the build.

Already have a brand you like? We translate it into a custom storefront. See custom SuiteCommerce themes for the build side.

One team, no handoff
Brand + build
Consistent everywhere
Design system
Designing commerce stores
Since 2017
01

Branding for commerce, not a logo in a vacuum

A commerce brand has to earn trust and a click at the same time. That means an identity designed for the places buyers actually see it — product cards, category grids, cart, checkout, transactional emails — not just a hero shot. We design the brand and the storefront together, so the identity is proven against real pages before anyone writes code.

The payoff is a store that looks like you, not a stock theme — which is what lets you compete on something other than price.

02

A design system keeps it consistent as you grow

As a brand scales, the threat is drift: every new page, campaign, and email slowly pulls the identity apart. A design system — tokens, components, and clear guidelines — is the antidote. It lets your team and ours extend the brand without reinventing it, and it makes the eventual storefront build faster and cleaner.

We deliver the system as real, documented Figma sources your team can keep using, not a static PDF that goes stale.

03

B2B and DTC are different design problems

A DTC storefront sells story, emotion, and a fast checkout. A B2B portal sells trust, clarity, and efficiency — wholesale catalogs, negotiated pricing, account dashboards, and reorder flows that respect a buyer's time. Many of our clients run both, and the brand has to stretch across them without feeling like two companies.

We design for each context deliberately. If your B2B side runs on NetSuite, that ties directly into our B2B portal work.

04

Rebrand and replatform together

A platform move is the best moment to refresh the brand — you are rebuilding the store anyway. Doing the rebrand and the replatform as one project means the relaunch is a genuine step up, not just the same brand on new infrastructure. We handle both sides, from identity to a live, fast storefront.

See how a real storefront project comes together in how a SuiteCommerce theme project comes to life.

05

Beautiful has to be fast

A design that ignores performance is a liability: heavy imagery and bloated themes tank Core Web Vitals, which costs rankings and conversions. Because our designers work alongside the engineers who build the theme, we design within performance budgets from the start — so the store is both striking and quick.

Pair the design with our ecommerce SEO and performance work to keep it that way.

Further Reading
Featured Work

Brands we've designed and built

Storefronts and custom themes for commerce brands running on NetSuite and Shopify.

Netsuite Shopify Integration·SCIRST·Utah, USA

B2B Order Management with AMP Tab

How BrokenRubik automated B2B order management for RST Brands by integrating AMP Tab with NetSuite, syncing customers, orders, and inventory in real time.

SuiteCommerce

Blog posting made easy for SuiteCommerce

A native SuiteCommerce blog system fully managed within NetSuite. Supports categories, tags, archiving, and deep configuration with no extra software required.

SuiteCommerce·CartridgesDirect·Melbourne, Australia

Cartridges Direct SuiteCommerce Store

SuiteCommerce development for Cartridges Direct in Australia: a 3-step cartridge finder tool that simplified product discovery across 10,000+ SKUs.

SuiteCommerce·DIY Home Center·Michigan, US

DeckMatch: Deck Fastener Selector for SuiteCommerce

Simplify deck plug and screw selection for DIY home improvement projects. Deckmatch helps home centers and DIYers find the right fasteners easily.

SuiteCommerce·Kenwood·California, USA

Kenwood: Draft orders in SuiteCommerce

Discover how BrokenRubik built a custom draft order system in SuiteCommerce, letting B2B reps manage parallel orders without cart limitations.

Netsuite Shopify Integration·Contractors direct·Connecticut, USA

From SuiteCommerce to Shopify: Strategic Migration

Contractors Direct migrated from SuiteCommerce Advanced to Shopify over seven months to recover SEO rankings, improve site speed, and modernize their store.

View All Case Studies
Process

How we work

From brand audit to a live storefront: design and build, in one team.

  1. 1

    Discovery & brand audit

    We learn your business, your buyers, and where the brand stands today — and where it gets in the way. Duration: 1-2 weeks.

  2. 2

    Brand & design direction

    Identity, voice, and a clear visual direction, validated with you before we scale it across the store. Duration: 2-3 weeks.

  3. 3

    Design system & screens

    We build the system and design the storefront screens — homepage, category, product, and B2B — ready to ship. Duration: 3-6 weeks.

  4. 4

    Build & launch

    Our engineers build the brand into your SuiteCommerce or Shopify store — within performance budgets — and we launch it together. Duration: varies.

  5. 5

    Evolve the system

    As you add pages, campaigns, and channels, the design system keeps the brand consistent — no reinventing it every time.

Related Services

Explore more solutions

Related guides

Go deeper on commerce branding

Investment

What drives the cost of branding & design

We don't publish fixed prices because a realistic figure depends on scope — a brand refresh is very different from a full identity, design system, and storefront design. After discovery, we provide a scoped proposal.

Factors that affect cost:

  • Scope (refresh vs full identity + system)
  • Number of storefront screens & templates
  • B2B and DTC, or one of them
  • Whether we also build the theme
  • Asset breadth (email, ads, packaging)

What's included:

  • Discovery & brand audit
  • Brand identity & direction
  • Design system & Figma sources
  • Storefront screen design
  • Build into SuiteCommerce / Shopify
  • Launch within performance budgets

Not included: Stock photography and font licensing, paid media, and platform licensing are billed separately or paid to those vendors.

Get a scoped proposal

Ready to make the brand real?

Book a call. We'll look at your brand and your store, and outline how we'd design and build it into a storefront that looks like you.

What happens next:

  1. 1We'll respond within 24 hours to schedule a call
  2. 2On the call, we'll review your brand and storefront
  3. 3If there's a fit, we'll provide a scoped proposal

No pressure. Just an honest conversation about your brand and your store.

Tell us about your project

We respond within 24 hours.

FAQ

What brands ask about ecommerce branding & design

01

What is ecommerce branding?

+

Ecommerce branding is the identity that makes an online store recognizable and trusted — logo, color, typography, voice, imagery, and the consistent visual system behind them. For commerce specifically, branding has to work at the storefront level: on category pages, product pages, checkout, and emails. Good ecommerce branding gives buyers a reason to choose you beyond price, and makes every page feel like one company.

02

Do you design the brand and build the store, or just one?

+

Both — that is the point. Many projects break in the handoff between a brand agency and a development shop. We design the brand and build it into your SuiteCommerce, Shopify, or headless store with our own engineers, so the live site matches the design and ships within performance budgets.

03

What is a design system and why do I need one?

+

A design system is a documented, reusable set of brand elements — color and type tokens, components, layout rules, and usage guidelines. It means your store, emails, ads, and decks stay consistent as you grow, and new designers or developers can extend the brand without reinventing it. For a scaling commerce brand, it is the difference between a coherent identity and a pile of one-off assets.

04

Can you apply our existing brand to a SuiteCommerce or Shopify theme?

+

Yes. If you already have a brand you like, we translate it into a custom storefront — turning your identity into a real SuiteCommerce or Shopify theme with proper components and performance. If the brand needs a refresh first, we can do that as part of the project. See our custom SuiteCommerce themes service for the build side.

05

Do you do B2B branding and design?

+

Yes, and B2B is a distinct discipline. Wholesale portals, account dashboards, and quote-to-order flows need design that signals trust, makes complex catalogs usable, and supports negotiated pricing — very different from a DTC storefront. We design for both, often for the same brand running B2B and DTC side by side.

06

How much does ecommerce branding and storefront design cost?

+

It depends on scope — a brand refresh applied to an existing store is very different from a full identity, design system, and storefront design ahead of a replatform. We do not publish fixed prices because a realistic figure depends on what you need. After a short discovery, we scope the work and give you a proposal.

Still have questions? We'd love to hear from you!

Talk to a NetSuite specialist
Get in Touch