What ERP ecommerce integration actually does
At its simplest, the integration keeps two systems in agreement. An order placed on the store becomes a sales order in the ERP; inventory, pricing, fulfillment status, and customer data flow between them without anyone copying records. The ERP remains the single source of truth, so finance and operations work from the same numbers the store shows.
The hard part is the edge cases — partial fulfillment, refunds, backorders, B2B pricing, multi-currency — and keeping it all reliable when traffic spikes. That is where a real integration differs from a brittle one. See it in practice in our ecommerce automation guide.