Custom development vs an app stack
Shopify's app ecosystem is great for getting started, but every requirement solved with another app adds cost, conflicts, and load time. Past a certain point, the store is a fragile tower of plugins nobody fully controls. Custom development replaces the worst of that with lean, owned code — a faster store and a lower monthly app bill.
The judgment call is which problems deserve custom work and which an app already solves well. We make that call with you, not for our own convenience.