SendGrid + NetSuite Integration

NetSuite's built-in email capabilities are functional but limited. Deliverability can be inconsistent, templates are rigid, and there is no visibility into whether emails were actually opened or bounced. SendGrid, now part of Twilio, is purpose-built for reliable email delivery at scale -- transactional emails like order confirmations, invoice notifications, and shipping updates that must reach the inbox every time. Integrating SendGrid with NetSuite gives your business professional-grade email infrastructure with full tracking, without replacing your ERP.

How SendGrid + NetSuite Works

The integration replaces NetSuite's default email delivery with SendGrid's API for transactional messages. At BrokenRubik, we configure NetSuite workflows and scripts to send emails through SendGrid instead of the built-in email system. Transaction data from NetSuite -- customer name, order details, invoice amounts, tracking numbers -- is dynamically inserted into SendGrid templates, and the rendered email is delivered through SendGrid's high-deliverability infrastructure.

SendGrid's Event Webhook sends real-time delivery events back to NetSuite: delivered, opened, clicked, bounced, or marked as spam. These events are logged against the relevant NetSuite record, giving your team full visibility into email performance without leaving the ERP.

Key Features

• High-deliverability transactional email -- Route NetSuite emails through SendGrid's infrastructure with dedicated IP addresses, domain authentication (SPF, DKIM, DMARC), and deliverability optimization for maximum inbox placement.
• Dynamic email templates -- Design professional, branded email templates in SendGrid's editor with dynamic fields populated from NetSuite transaction data. No more plain-text ERP emails.
• Real-time event tracking -- Receive and log delivery events (delivered, opened, clicked, bounced, unsubscribed) against NetSuite records for complete email visibility.
• Bounce and suppression management -- SendGrid automatically handles bounced emails and suppression lists. Invalid email addresses are flagged in NetSuite to prevent repeated delivery failures.
• Scalable sending -- SendGrid handles millions of emails per month with consistent deliverability, supporting business growth without email infrastructure concerns.

Common Use Cases

• Order confirmation emails with branded templates that include order details, expected delivery dates, and tracking links, sent reliably through SendGrid the moment a sales order is approved in NetSuite.
• Invoice and statement delivery where NetSuite invoices and customer statements are sent through SendGrid with open tracking, so your AR team knows which customers have seen their invoices.
• Shipping notifications triggered when fulfillment records are created in NetSuite, with dynamic content including carrier, tracking number, and estimated delivery date.
• Payment receipt emails sent automatically when customer payments are applied in NetSuite, confirming the amount, payment method, and remaining balance.
• Dunning and collections emails where overdue invoice reminders are sent on a schedule from NetSuite through SendGrid, with escalating urgency and open/click tracking to prioritize follow-up calls.

Getting Started

BrokenRubik implements SendGrid-NetSuite integrations that upgrade your ERP's email capabilities without changing your business processes. We handle domain authentication, template design, event webhook configuration, and NetSuite scripting so your transactional emails arrive reliably and look professional.

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Frequently Asked Questions

Does SendGrid replace all NetSuite emails?expand_more

How does SendGrid improve email deliverability compared to NetSuite?expand_more

Can I track whether customers opened their invoices?expand_more

What happens when an email bounces?expand_more

How long does the integration take to implement?expand_more