HubSpot + NetSuite Integration

Unify HubSpot Marketing with NetSuite ERP

The HubSpot–NetSuite integration bridges the gap between marketing, sales, and finance by synchronizing customer data across both platforms in real-time.

At BrokenRubik, we specialize in connecting HubSpot's powerful CRM and marketing automation with NetSuite's enterprise resource planning capabilities, giving you a complete view of your customer journey from first touch to revenue.

Why Integrate HubSpot with NetSuite?

Many businesses use HubSpot for marketing and sales, while NetSuite handles finance, orders, and operations. Without integration, teams work in silos—marketing can't see customer purchases, and finance can't track lead sources.

Our HubSpot–NetSuite integration solves this by:

• Syncing contacts, companies, and deals between HubSpot and NetSuite
• Automatically converting HubSpot deals to NetSuite sales orders or opportunities
• Pushing NetSuite transaction data back to HubSpot for revenue attribution
• Keeping customer records consistent across both systems

Features

• Bi-directional contact sync between HubSpot CRM and NetSuite customer records
• Automatic lead-to-customer conversion when deals close in HubSpot
• Real-time deal and opportunity sync with NetSuite transactions
• Marketing attribution tracking by linking NetSuite revenue to HubSpot campaigns
• Custom field mapping to match your unique business data structure
• Workflow triggers that automate actions across both platforms

Benefits

• Eliminate duplicate data entry between marketing and finance teams
• Improve marketing ROI visibility by tracking campaigns to closed revenue in NetSuite
• Accelerate sales handoffs with automated lead routing and customer creation
• Enhance customer insights by combining HubSpot engagement data with NetSuite transaction history
• Reduce errors with automated sync instead of manual imports/exports

Common Use Cases

Marketing Attribution

Track which HubSpot campaigns, emails, and touchpoints generate revenue in NetSuite. See the full customer journey from first website visit to paid invoice.

Sales Automation

When a deal closes in HubSpot, automatically create a customer record and sales order in NetSuite. No manual data entry, no delays.

Customer 360 View

Give sales reps access to NetSuite purchase history within HubSpot. Let finance see marketing engagement before approving credit.

FAQ

What data syncs between HubSpot and NetSuite?

The integration typically syncs contacts, companies, deals, and custom properties. We can also sync products, quotes, and invoices depending on your requirements.

Does the integration work in real-time?

Yes. Changes in HubSpot or NetSuite can trigger immediate syncs, or you can schedule batch syncs based on your preferences.

Can we customize which records sync?

Absolutely. We configure filters and rules so only relevant records sync—for example, only syncing deals over a certain value or contacts with specific properties.

How long does implementation take?

Most HubSpot–NetSuite integrations go live within 4–8 weeks, depending on complexity and customization requirements.

Get Started

Connect HubSpot and NetSuite to unify your marketing, sales, and finance operations.

Let BrokenRubik design and implement an integration that fits your business processes.

Book a free strategy call