Brevo + NetSuite Integration

Brevo, formerly Sendinblue, offers email marketing, SMS campaigns, chat, and transactional messaging in a single platform at a price point that appeals to growing businesses. The multi-channel approach means your customer communications can span email, text, and chat without juggling multiple tools. But those communications are only effective when they are driven by accurate customer data. The Brevo + NetSuite integration connects your marketing channels to your ERP, so every email, SMS, and transactional message is informed by real customer records, purchase history, and business events.

How Brevo + NetSuite Works

The integration syncs contact data from NetSuite to Brevo and pushes engagement data back. NetSuite business events trigger Brevo messages across channels. The result is a marketing platform that knows your customers as well as your ERP does.

Here is how data flows between the systems:

1. Customer, contact, and lead records from NetSuite sync to Brevo with mapped attributes for segmentation
2. NetSuite transaction events like order confirmation, shipment, invoice, and payment trigger transactional emails or SMS through Brevo
3. Contact attributes from NetSuite, such as customer type, lifetime value, and product categories purchased, drive Brevo list segmentation
4. Marketing campaign engagement data, including opens, clicks, and conversions, syncs back to NetSuite contact records
5. SMS opt-in and email subscription preferences stay aligned between both platforms
6. New leads captured through Brevo forms or chat sync to NetSuite as leads or prospects

Brevo's transactional messaging capability is a key differentiator. Rather than using a separate service for order confirmations and shipping notifications, Brevo handles both marketing and transactional messages. The integration triggers these directly from NetSuite events.

Key Features

• Multi-channel triggers from NetSuite events: Order confirmations via email, shipping notifications via SMS, and payment receipts through whichever channel the customer prefers, all triggered by NetSuite transactions
• Contact sync with rich attributes: NetSuite customer data including purchase history, segmentation fields, and custom attributes sync to Brevo for precise targeting
• Transactional message automation: NetSuite events like order placed, invoice created, and shipment confirmed trigger Brevo transactional templates without manual intervention
• Marketing campaign segmentation: Brevo segments and lists update automatically based on NetSuite customer attributes, so campaigns always target the right audience
• Engagement feedback to NetSuite: Email opens, SMS deliveries, link clicks, and conversion events write back to NetSuite for sales and service team visibility
• Consent and preference management: Subscription preferences and opt-out actions sync bidirectionally to maintain compliance across email, SMS, and chat channels

Common Use Cases

Transactional messaging powered by NetSuite. Instead of building custom email notifications in SuiteScript, use Brevo's template engine for order confirmations, shipping updates, and payment receipts. The integration triggers them automatically and gives you delivery tracking.

SMS campaigns driven by customer data. Brevo's SMS capability combined with NetSuite segmentation enables targeted text campaigns. Notify VIP customers about flash sales, send appointment reminders based on service records, or deliver time-sensitive updates via text.

Unified marketing across channels. A customer might receive an email campaign, follow up via chat on your website, and get a shipping notification via SMS, all through Brevo and all informed by the same NetSuite customer data.

Cost-effective marketing automation for growing companies. Brevo's pricing model, based on message volume rather than contact count, makes it attractive for companies with large contact databases. The integration ensures you get marketing automation value without enterprise-level pricing.

Getting Started

Brevo + NetSuite integration typically takes 2-4 weeks to implement. The core work involves mapping contact fields, configuring transactional message triggers, and setting up segmentation rules based on your NetSuite data model. If you are also using Brevo's SMS and chat features, we configure those channels as part of the same implementation.

Companies migrating from Sendinblue to Brevo's rebranded platform can implement the NetSuite integration as part of that transition without disrupting existing campaigns.

Talk to us about Brevo integration

Frequently Asked Questions

Is Brevo the same as Sendinblue?expand_more

Can we use Brevo for transactional emails and a different platform for marketing?expand_more

How does pricing work with the integration considering Brevo's volume-based model?expand_more

Can the integration trigger SMS messages from NetSuite events?expand_more

Does Brevo support A/B testing for campaigns driven by NetSuite segments?expand_more